Connecting with customers and enticing them back into your store is essential for sustained success as a retailer. For this reason, Ordorite designed and developed its innovative Grow Hub suite of marketing tools, in order to offer furniture retailers a powerful solution to accelerate customer engagement and drive sales. The Ordorite Grow Hub is designed to encompass six core sales and marketing features, and we will explore these tools in this blog.
- Reconnect with Your Customers
Grow Hub employs a digital science approach to identify customers who haven’t visited your store within a specified timeframe. This insightful analysis allows you to pinpoint dormant customers and take proactive steps to reignite their interest. Through personalised messaging via SMS, email, or newsletters, retailers can effectively reconnect with customers, encouraging them to revisit their store. By analysing campaign activity, retailers can gain valuable insights into customer reconnection rates and revenue generated from these efforts, enabling marketing strategies to be fine-tuned for optimal results.
- Customer Interests for Targeted Marketing
Understanding customer preferences is key to delivering personalised marketing campaigns that resonate. With Grow Hub, retailers can capture customer interests during the sales process, enabling future marketing efforts to be tailored accordingly. By segmenting customers based on their buying habits and interests, retailers can create targeted marketing materials that speak directly to their needs and preferences, increasing the likelihood of conversion.
- Customer Fragmentation and Spending Analysis
Grow Hub utilises RFM (Recency, Frequency, Monetary) analysis to segment customers based on their spending habits. By categorising customers into distinct segments, retailers can gain valuable insights into their purchasing behaviour, allowing them to tailor their marketing strategies accordingly. Whether it’s targeting high-value customers with exclusive offers or re-engaging dormant customers with enticing promotions, Grow Hub empowers retailers to optimise your marketing efforts for maximum impact.
- Targeted Campaigns with Pre-built Templates
Sending targeted marketing campaigns has never been easier with Grow Hub’s pre-built templates. Whether a retailer is promoting new arrivals, seasonal sales, or exclusive offers, they can customise these templates to suit their brand’s messaging and aesthetics. By leveraging targeted SMS, email, and newsletter campaigns, audiences can be reached effectively with compelling offers and drive them back into store.
- Streamlined Quote Management and Analysis
Managing and analysing quotes is made simple with Grow Hub’s intuitive tools. By tracking quotes that have been sent out and monitoring customer responses, retailers gain valuable insights into customer preferences and purchase intent. This allows retailers to tailor their sales approach and follow up with personalised offers, ultimately increasing the likelihood of conversion.
- Monitor Social Reviews for Reputation Management
In today’s digital age, online reputation is crucial for attracting and retaining customers. With Grow Hub, you can seamlessly monitor and manage customer feedback across platforms such as Google, TrustPilot, and Facebook. By staying abreast of customer sentiment and addressing any concerns promptly, you can enhance your brand’s reputation and build trust with your audience.
Incorporating personalised marketing techniques in to marketing strategies has become increasingly vital in today’s retail landscape. Studies have shown that personalised marketing leads to higher customer engagement and conversion rates. According to recent statistics, 80% of consumers are more likely to do business with brands that utilise personalisation techniques. Moreover, as high as 77% of returns generated through email marketing stem from audience segmentation, targeted, and triggered campaigns. Digital retail brands that deploy personalised promotional emails experience a 46% higher email open rate and a 27% higher click-through rate than regular marketing emails.
Ordorite’s Grow Hub offers furniture retailers a comprehensive set of tools to enhance their marketing strategies and drive business growth. From reconnecting with dormant customers to delivering targeted campaigns and monitoring online reputation, Grow Hub empowers retailers to engage with their audience effectively to drive sales. By harnessing the power of personalised marketing, retailers can differentiate themselves in a crowded marketplace and forge lasting connections with their customers.
