In this blog we’ll explore how Ordorite’s targeted SMS campaigns have helped furniture retailers like you to turn texts into traffic boosting in-store visits and driving more sales.

In the ever-evolving world of marketing, staying ahead of the curve is key for furniture retailers seeking to engage their audience effectively. Amid all marketing channels available, one stands out for its unparalleled reach – SMS marketing. Here we will delve into the statistics that make SMS marketing a game-changer for furniture retailers and explore how Ordorite’s comprehensive retail business management software leverages this valuable tool.

The Impact of SMS Marketing

  • SMS marketing has an astonishing average open rate of 82%. In stark contrast, email struggles with a meagre 20% open rate, and nearly half of those emails (49.7%) often find their way into spam folders, diluting their impact.
  • Time is of the essence in the digital age. On average, it takes a mere 90 seconds for the average person to respond to a text message, ensuring quick and immediate engagement.
  • When attention spans are fleeting, SMS marketing shines. While only 20% of people answer calls they don’t expect, text messages are read within 5 seconds, making them an ideal platform for immediate communication.
  • SMS marketing elicits an impressive 45% response rate, far outshining email’s 8%. This stark contrast emphasises the effectiveness of SMS in driving customer engagement.
  • Interaction is the key to conversion, and SMS marketing excels in this arena with a click-through rate of 36%, leaving email in the dust with its modest 3.4% click-through rate.

Harnessing the power of SMS marketing is made seamless with Ordorite’s end-to-end business management software tailored for the furniture sector. Among its many of features, Ordorite offers targeted SMS template campaigns, allowing furniture businesses to send personalised marketing material directly to their customers’ mobile devices. What sets Ordorite apart is its collection of pre-built marketing templates, simplifying the process of sending SMS marketing campaigns tailored to customer needs.

One Ordorite client who have experienced great success is FW Homestores, who said: “We expect to double our usual business across a weekend where we have used SMS marketing. It’s so successful for us that we use it between 12 – 18 times a year.”

In a world where instant connection is key, SMS marketing is a powerful tool for furniture retailers. The statistics speak volumes, showcasing SMS marketing as a tool that transforms customer engagement. With Ordorite’s integrated SMS marketing solutions, furniture retailers can not only tap into the potential of this channel but also streamline their marketing efforts, driving business success. Embrace the power of SMS marketing today, and see the transformative impact on your furniture retail business.

Contact Ordorite today to find out more or to arrange a system demo.